Christopher Simmons, presidente de AIGA San Francisco da su punto de vista sobre los problemas de la profesión de diseñador en este artículo, That Sound You Hear Sucking:
«Designers are the problem. In our profession there are simply no standards. Pricing, process, standards of professional practice and ethics, educational curricula and even our professional lexicon are all wildly variable. It is no wonder that those outside the profession are confounded by what it is we do, we have failed in our most basic task - to communicate effectively even the nature of our business. And we have failed at all levels.»